Market Potential

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MONASH Marketing DictionaryDownload this dictionary
Market Potential
the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Market Potential
the element of a market open to possible sales for a company.

Copyright © 2001, Ray Wright

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