Market Opportunity

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Wikipedia English The Free EncyclopediaDownload this dictionary
Market opportunity
A market opportunity emerges if a product (and/or a service), based on either one technology or several, fulfills the need(s) of a (preferably increasing) market better than the competition and better than substitution-technologies within the given environmental frame (e.g. society, politics, legislation, etc.).
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MONASH Marketing DictionaryDownload this dictionary
Market Opportunity
a newly identified market or product gap within a market which a company can exploit.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Blackblot - Product Management Expertise™Download this dictionary
Market Opportunity
A lucrative, lasting and sizable market problem. Market Problem + Volume + Duration + Earning Potential = Market Opportunity
 

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