Market Nicher

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MONASH Marketing DictionaryDownload this dictionary
Market Nicher
a company whose products serve segments too small to be of interest to firms with larger shares of the market; also called market specialists, threshold firms or foothold firms. See Market Challenger; Market Follower; Market Leader.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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