Market Expansion

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MONASH Marketing DictionaryDownload this dictionary
Market Expansion
a growth strategy in which an organisation targets existing products to new markets; market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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