Market Entry Barrier
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MONASH Marketing Dictionary
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Market Entry Barrier
any circumstance or feature of a market which inhibits or deters a firm from entering it; the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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