Market Challenger

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Market dominance
Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape. In defining market dominance, you must see to what extent a product, brand, or firm controls a product category in a given geographic area.
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MONASH Marketing DictionaryDownload this dictionary
Market Challenger
a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower; Market Leader; Market Nicher.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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