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Market Follower
| MONASH Marketing Dictionary |  Download this dictionary |
Market Follower
a company content to maintain its existing market share behind an established market leader. See Market Challenger; Market Leader; Market Nicher.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
| Market Follower in English
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