Manufacturer's Brand

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MONASH Marketing DictionaryDownload this dictionary
Manufacturer's Brand
a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution; also called a National Brand. See Distributor's Brand; Private Brand.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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