Majority Fallacy

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Majority Fallacy
the erroneous belief that the biggest segment of a market will be the most profitable one for a firm to enter; competition will usually be keenest in the biggest segment. See Market Segmentation.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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