Mail Surveys

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MONASH Marketing DictionaryDownload this dictionary
Mail Surveys
a relatively inexpensive method of obtaining data in a marketing research study; mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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