Macro-environment

Get Babylon's Translation Software! Free Download Now!
Babylon 8 - Your all-in-one solution
Award winning translation software trusted by millions. Translate from any language to any language.
View Demo



MONASH Marketing DictionaryDownload this dictionary
Macro-environment
the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Macro-environment
the general (wider) external business environment in which an organisation functions (see PEST).

Copyright © 2001, Ray Wright

Define Macro-environment

Translate Macro-environment





| Macro-environment in Greek | Macro-environment in Arabic