Loyalty Objective

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MONASH Marketing DictionaryDownload this dictionary
Loyalty Objective
one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion; purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective; Trial Objective. MAANZ abbrev. Marketing Association of Australia and New Zealand.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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