Loss Leader

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Wikipedia English The Free EncyclopediaDownload this dictionary
Loss leader
In marketing, a loss leader (also called a key value item in the United Kingdom) is a type of pricing strategy where an item is sold below cost in an effort to stimulate other, profitable sales. It is a kind of sales promotion.
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WordNet 2.0 DictionaryDownload this dictionary
loss leader
Noun
1. a featured article of merchandise sold at a loss in order to draw customers
(synonym) drawing card, leader
(hypernym) feature



MONASH Marketing DictionaryDownload this dictionary
Loss Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Loss Leader
selling one product at a substantial discount/loss e.g tinned beans at 7p, to attract customer into the store.

Copyright © 2001, Ray Wright
ENGLISH IDIOMS 2.EDITION DictionaryDownload this dictionary
loss leader
a low-priced item to bring customers to a store The loss leader at SuperStore is a package of coffee for 99¢.

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