Log-linear analysis provides a "sophisticated" way of looking at crosstabulation tables (to explore the data or verify specific hypotheses), and it is sometimes considered an equivalent of
ANOVA for frequency data. Specifically, it allows the user to test the different factors that are used in the crosstabulation (e.g., gender, region, etc.) and their
interactions for statistical significance (see
Elementary Concepts for a discussion of statistical significance testing).
For more information, see the
Log-Linear Analysis chapter.