Limited Problem Solving

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MONASH Marketing DictionaryDownload this dictionary
Limited Problem Solving
buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving; Routine Problem Solving.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Limited Problem Solving
part of the decision making process; a purchase demanding only a limited amount of investigation.

Copyright © 2001, Ray Wright

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