Limited-Service Wholesaler
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MONASH Marketing Dictionary
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Limited-Service Wholesaler
a wholesaler providing less than the full range of services of some other wholesalers but attempting to compensate for this by offering lower prices. See
Full-Service Wholesaler
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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