Limited-Line Retailer

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MONASH Marketing DictionaryDownload this dictionary
Limited-Line Retailer
a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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