Likert Scale | English | Dictionary & Translation by Babylon

Likert scale

A Likert scale (pronounced 'lick-urt') is a type of psychometric response scale often used in questionnaires, and is the most widely used scale in survey research. When responding to a Likert questionnaire item, respondents specify their level of agreement to a statement. The scale is named after Rensis Likert, who published a report describing its use (Likert, 1932).
See more at Wikipedia.org...

This article uses material from Wikipedia^® and is licensed under the GNU Free Documentation License

MONASH Marketing Dictionary

Download this dictionary

Likert Scale

a rating device frequently used in marketing research questionnaires in which respondents indicate their level of agreement with a statement by choosing the appropriate response from a scale, eg. strongly disagree, disagree, undecided, agree, strongly agree.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

Download this dictionary

Likert Scale

satisfactory scale used in marketing research e.g. 'on a scale of 1 to 5 how satisfied are you?'

Define Likert Scale

Translate Likert Scale

| Likert Scale in French | Likert Scale in Spanish | Likert Scale in German