Lifestyle Segmentation
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MONASH Marketing Dictionary
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Lifestyle Segmentation
the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See
Psychographic Segmentation
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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