Life Stage Buying Power Segmentation
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MONASH Marketing Dictionary
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Life Stage Buying Power Segmentation
the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See
Family Life Cycle
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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