Leader Pricing

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MONASH Marketing Dictionary

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Leader Pricing

see Loss Leader Pricing.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

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pricing products at lower than usual prices in order to attract shoppers (see loss leader pricing).

Pricing; Leader

pricing products at lower than usual prices in order to attract shoppers (see loss leader pricing).

Copyright © 2001, Ray Wright

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