From the time of antiquity field biologists have observed that some organisms tend to exhibit strategies that favor the reproductive success of their relatives, even at a cost to their own survival and/or reproduction. The classic example is a
eusocial insect colony, with sterile females acting as workers to assist their mother in the production of additional offspring. Many evolutionary biologists explain this by the theory of kin selection.
See more at Wikipedia.org...
Natural selection for behaviors that lowers an individual's own chance of survival but raises that of a relative.