Kennel-Keeper

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MONASH Marketing DictionaryDownload this dictionary
Kennel-Keeper
a colloquial term used in reference to a marketer whose products are largely "dogs" - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix; Dogs.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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