Kedar Massenburg is an Americanrecord producer and record label executive, who was the president of Motown Records from 1997 to 2004. Massenburg is best known for bringing Erykah Badu to fame, and for coining the term "neo soul" to describe Badu's sound and that of several like-minded artists. In 1995, he established Kedar Entertainment and was its President and CEO. He was responsible for signing the young rapper A+, D'Angelo, as well as Erykah Badu to their first major recording contracts.Massenburg is a 1981 graduate of Erasmus Hall High School.
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