Judgment Sample

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MONASH Marketing DictionaryDownload this dictionary
Judgment Sample
a type of non-probability sample used in gathering primary data in marketing research; the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample; Non-Probability Sample.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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