Jon Hein is the popularizer of the term "
jumping the shark" and creator of the website
jumptheshark.com. Hein has explained that he and some friends at the
University of Michigan were discussing when popular
television shows began to decline, and one mentioned "when Fonzie
jumped the shark" on
Happy Days. The phrase "jumped the shark" became code between Hein and his friends for the moment that a television show began to decline, and became inspiration for the name of the
website. Due to the popularity of the website, the phrase became part of the American English lexicon, and indeed its meaning has broadened to indicate when anything entered a phase of decline. While developing and operating the website, Hein's day-job was as a Vice President for Marketing at the
New York-based testing company
The Princeton Review.
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