John Broadus Watson (January 9, 1878–September 25, 1958) was an Americanpsychologist who established the psychological school of behaviorism, after doing research on animal behavior. He is known for having claimed that he could take any 12 healthy infants and, by applying behavioral techniques, create whatever kind of person he desired. He also conducted the controversial "Little Albert" experiment. Later he went on from psychology to become a popular author on child rearing, and an acclaimed contributor to the advertising industry.
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