J & J Snack Foods Corporation is a food and beverage manufacturing and marketing conglomerate based in Pennsauken, New Jersey. The company was founded in 1971 by Gerald Shreiber and is primarily involved with frozen beverages and snack foods. The group owns such well-known brands as ICEE, SuperPretzel, Bavarian Pretzel Bakery, Mrs. Goodcookie, Pretzel Filler, Country Home Bakery, Slush Puppie, Luigi's Italian Ice, Tio Pepe's churros, The Funnel Cake Factory, Uptown Bakeries and Readi-Bake. The company reaches the public through supermarket distribution, specialized retail outlets and a Food Service division.