J. D. Power and Associates

J.D. Power and Associates is a global marketing information services firm founded in 1968 by James David Power III. The firm conducts independent and unbiased surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to restaurants. The firm is best known for its customer satisfaction research on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting. It was ISO 9001 certified in 2002. The company is a business unit of the Information and Media Group of McGraw-Hill, who purchased it from James David Power III in 2005.
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