Intended reader

A reader model is an abstract, generic, idealized, simplified, or typical case of an intended reader, that is, a member of a target audience. By the usual extension in the meaning of the word model, the term reader model may refer additionally to an associated theory that provides a description of an intended reader.
See more at Wikipedia.org...

(n.) = lector al que va dirigido
Ex: The writer goes out of her way to make her meaning plain, and to achieve a level of language and simplicity of structure she assumes most of her intended readers will feel at home with.

Ex: The writer goes out of her way to make her meaning plain, and to achieve a level of language and simplicity of structure she assumes most of her intended readers will feel at home with.