Institutional Market
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institutional market
group of clients who are not individual consumers, companies industries and factories as customers

MONASH Marketing DictionaryDownload this dictionary
Institutional Market
a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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