Inner-Directed Consumers

one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles; inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS); Need-Directed Consumers; Outer-Directed Consumers.