Informative Advertising | English | Dictionary & Translation by Babylon

Informative advertising

Informative advertising is when advertising is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation.In some circumstances a business might be required to run informative advertising as part of resolving a law suit. Tobacco companies are one of the more notable examples of this.Alcohol producers have been running advertisements with the general message being don't drive drunk.
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MONASH Marketing Dictionary

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Informative Advertising

advertising intended to inform rather than to persuade or remind.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Dizionario inglese-italiano 1.0.012

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INFORMATIVE ADVERTISING

PUBBLICITÀ INFORMATIVA

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