Industrial marketing is the
marketing of goods and services from one business to another. The word "industrial" has connotations of heavy machinery, mining, construction etc. but "industrial marketing" is not confined to these types of business activities. Broadly (and inadequatly) marketing could be split into consumer marketing (B2C "Business to Consumer") and industrial marketing (B2B "Business to Business"). The key differences are...
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the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses; also called Business-to-Business Marketing.
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