Industrial Buyer Behaviour
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MONASH Marketing Dictionary
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Industrial Buyer Behaviour
the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See
Organisational Buying Behaviour
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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