Inbound Telemarketing

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MONASH Marketing DictionaryDownload this dictionary
Inbound Telemarketing
telemarketing in which a company receives telephone orders and enquiries from customers; often, toll free telephone lines are used. See Outbound Telemarketing.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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