In-Store Media

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MONASH Marketing DictionaryDownload this dictionary
In-Store Media
in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales; music and news, as well as commercials and promotion, are carried by the media.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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