Impulse Goods

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MONASH Marketing Dictionary

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Impulse Goods

goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

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products bought on impulse e.g. chocolate, ice cream, soft drink, crisps etc..

Copyright © 2001, Ray Wright

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