Imperial (automobile)

for Chrysler branded models before 1955 and after 1983 see Chrysler Imperial Imperial was the Chrysler Corporation's prestige automobile brand between 1955 and 1975, with a brief reappearance in 1981 through 1983. The Chrysler Imperial had been the company's most luxurious model, and in 1955 when the company decided to introduce a separate luxury brand, Imperial was the natural choice for the nameplate of the new spin off vehicle line, meaning that the Imperial would be a separate make and division within the corporation and no longer bear the Chrysler name. Imperial would see new body styles introduced every two to three years, a solid underpinning of very dependable V-8 engines and automatic transmissions, and technology that would filter down to the lower rungs of the Chrysler corporation's sister offerings.
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