Image Persistence

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Image persistence
Image Persistence is the term used for the LCD equivalent to "burn-in". Unlike burn-in, however, the effects are generally temporary.
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This article uses material from Wikipedia® and is licensed under the GNU Free Documentation License

MONASH Marketing DictionaryDownload this dictionary
Image Persistence
the idea that images may persist long after an organisation has changed; for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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