Image Oriented Maintenance Strategy

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MONASH Marketing DictionaryDownload this dictionary
Image Oriented Maintenance Strategy
an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy; Information-Oriented Change Strategy; Information-Oriented Maintenance Strategy.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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