Idea Generation

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MONASH Marketing DictionaryDownload this dictionary
Idea Generation
the first stage in the new product development process - the sourcing of ideas for new products; important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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