ITV
Independent Television (generally known as ITV, but also as ITV Network) is a
public service network of
British commercial television broadcasters, set up under the Independent Television Authority (ITA) to provide competition to the
BBC. ITV is the oldest commercial television network in the UK. Since 1990 and the
Broadcasting Act 1990, its legal name has been Channel 3, the number 3 having no real meaning other than to distinguish it from
BBC One,
BBC Two and
Channel 4 - prior to this, the network had no legal overall name. In part, 3 was assigned as televisions would usually be tuned so that the regional ITV station would be on the third button, the other stations being allocated to that of the number their name contained.
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INTERACTIVE TELEVISION. ITV