House of quality

House of Quality is a graphic tool for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produce the products) is going to meet those wants. It looks like a House with correlation matrix as its roof, customer wants versus product features as the main part, competitor evaluation as the porch etc.
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A product planning matrix, somewhat resembling a house, that is developed during quality function deployment and shows the relationship of customer requirements to the means of achieving these requirements.