Horizontal Price Fixing
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MONASH Marketing Dictionary
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Horizontal Price Fixing
the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See
Collusion
;
Price Fixing
;
Vertical Price Fixing
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
Raynet Business | Marketing Dictionary
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Horizontal Price Fixing
a conspiracy by retailers, wholesalers, or manufacturers to fix prices as a way as to stifle competition.
Copyright © 2001,
Ray Wright
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