Horizontal Channel Conflict
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MONASH Marketing Dictionary
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Horizontal Channel Conflict
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See
Channel Conflict
;
Inter-Type Channel Conflict
;
Vertical Channel Conflict
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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