Hoisting the Flag

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BabylonEnglish English dictionaryDownload this dictionary
hoisting the flag
raising the flag to the top of the flagpole


MONASH Marketing DictionaryDownload this dictionary
Hoisting the Flag
an approach to product introduction or launching, useful when the cost of introducing a new item is low; a new variant is introduced to see if it proves more popular than an existing one.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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