Ho-Hum Products

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MONASH Marketing DictionaryDownload this dictionary
Ho-Hum Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors; purchasers of "ho-hum" products will generally favour the cheapest available.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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