High-Touch Service

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MONASH Marketing DictionaryDownload this dictionary
High-Touch Service
customer service that is characterised by a high level of personal contact with customers, as opposed to "low-touch" customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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