Maslow's Hierarchy of Needs is a theory in psychology that Abraham Maslow proposed in his 1943 paper A Theory of Human Motivation, which he subsequently extended to include his observations of humans' innate curiosity.Maslow studied exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people, writing that "the study of crippled, stunted, immature, and unhealthy specimens can yield only a cripple psychology and a cripple philosophy." Maslow also studied one percent of the healthiest college student population.
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a model of consumer behaviour suggested by Maslow. From the bottom, physiological needs, security needs, social needs, status needs, self-actualising needs; still used in advertising.
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